Next Read

**Shah Alam, 7 August 2025** – Bateriku (M) Sdn. Bhd., Malaysia’s No.1 Connected Roadside Assistance provider, has marked another major milestone with the official launch of ASTRA, its in-house automotive battery brand, which is now fully certified by SIRIM. All 28 product SKUs across ASTRA’s MF, EFB, and AGM battery range have successfully achieved certification under the stringent SIRIM IEC 60095 standards. Held in Shah Alam, the launch also witnessed the unveiling of the Bateriku Quality Lab – an in-house testing facility that enables comprehensive testing on battery performance, durability, and safety. The event was officiated by YBhg. Datuk Hanafi Sakri, Deputy Secretary General (Industry), Ministry of Investment, Trade and Industry (MITI), and attended by senior representatives from SIRIM Berhad, industry leaders, and Bateriku’s strategic partners. ## ASTRA, Mechanics’ Preferred Battery Brand, Now SIRIM Certified – Bateriku Enhances Consumer Confidence with Launch of In-House Battery Quality Lab Introduced three years ago, ASTRA has recorded over 1 million units sold, leveraging the strength of Bateriku’s ecosystem which includes a nationwide network of 225 Pitstops and more than 1,500 gig technicians (BHero) trained by Akademi Bateriku. With full SIRIM certification, ASTRA becomes the only Malaysian battery brand to obtain IEC 60095 standards for all its 28 product SKUs – further cementing its position as a trusted local brand built on global standards of quality, safety, and reliability. ![Astra Launch-4.webp](https://strapi.biru.my/uploads/Astra_Launch_4_187697e553.webp) To elevate consumer peace of mind, every ASTRA battery purchase comes bundled with: * Complimentary Personal Accident Takaful Insurance (GPA) coverage of up to RM7,000 – a first-in-industry initiative. * Nationwide Warranty Assist, ensuring seamless after-sales service regardless of location. For example, if a battery was purchased in Shah Alam and the customer experiences issues in Bota Kiri, Perak – Bateriku’s ecosystem will mobilise immediate assistance on-site. The newly launched Bateriku Quality Lab, operated under Makmal Hijau Sdn. Bhd., will further enhance internal quality assurance protocols and ensure every ASTRA battery meets rigorous performance benchmarks before reaching consumers. ![Astra Launch-6.webp](https://strapi.biru.my/uploads/Astra_Launch_6_5be5dbb3f7.webp) In his keynote speech, YBhg. Datuk Hanafi Sakri commended Bateriku for its strategic investment and unwavering commitment to product quality. > *“Bateriku’s efforts to secure SIRIM IEC 60095 certification for ASTRA and the establishment of an in-house battery quality lab demonstrates that Malaysian companies can compete not only on price, but also on quality and transparency in product assurance.”* He also lauded Bateriku’s dynamic operational ecosystem – encompassing proprietary technology, its gig technician network (BHero), entrepreneur network (BPreneur), and workshop/tow truck partner network (BBuddy). Additionally, he acknowledged Bateriku’s environmental responsibility initiatives such as the Briged Hijau, which focuses on the ethical collection and disposal of used batteries and e-waste. ![Astra Launch-3.webp](https://strapi.biru.my/uploads/Astra_Launch_3_fff9c6b687.webp) Speaking at the event, Tuan Haji Azarol Faizi Bin Zakaria Ansari, CEO of Bateriku, reaffirmed the company’s mission: > *“ASTRA is more than just a battery – it is our promise of quality, peace of mind, and dedicated after-sales support for every driver. It is the only SIRIM-certified battery brand in Malaysia that offers free Personal Accident Insurance and Nationwide Warranty Assist – a groundbreaking move in the battery industry.”* He further added: > *“Why do mechanics prefer ASTRA? Because they no longer have to handle customer warranty claims themselves. With 225 Pitstops nationwide and a 24/7 hotline, Bateriku takes care of everything – giving workshop owners and their customers complete confidence.”* ![Astra Launch-5.webp](https://strapi.biru.my/uploads/Astra_Launch_5_b629251163.webp) For workshop owners and businesses interested in distributing ASTRA batteries, please contact **019 262 7845** or email **[b2w@astraman.my](mailto:b2w@astraman.my)**.

15 Aug 2025

Hazzim Nasir

Next Read