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**Johor Bahru, 6 July 2023 –** Bateriku (M) Sdn. Bhd. (“Bateriku”) and Tow Me SG Pte. Ltd. (“TowMe Asia”) have officially signed a Memorandum of Agreement (MoA) to enhance the vehicle ownership experience for more than 1 million customers served under both companies’ ecosystems. This cross-border partnership will provide seamless support, including on-demand battery replacement, towing services, tire replacement, fuel top-up, and car lockout services for vehicle owners traveling between Malaysia and Singapore. The signing ceremony took place earlier today at Bateriku Pitstop JB City, Johor Bahru, and was attended by both companies’ ecosystem partners, including Bateriku Dealers (BPreneur), Bateriku Heroes (BHero), workshop partners (BBuddy), and tow truck providers from TowMe Asia. With the shared objective of enhancing the vehicle ownership experience, Bateriku and TowMe Asia have joined forces to offer unparalleled connectivity, reliability, and convenience to their respective customers. This collaboration marks a significant milestone in the automotive industry, enabling vehicle owners to receive comprehensive support when traveling between Malaysia and Singapore. Bateriku, Malaysia’s leading Connected Roadside Assistance Solutions Provider, has a remarkable track record of serving over 1 million customers since its establishment in March 2014. With a network of 150 pitstops nationwide, a 24/7/365 contact center, 1,000 BHero gig mobile technicians, 100 BPreneurs, and close to 3,000 workshop partners, Bateriku ensures prompt assistance for vehicle breakdowns, offering peace of mind to stranded motorists across Malaysia. TowMe Asia, recognized as Singapore’s go-to platform for hassle-free towing and recovery services, has gained the trust of Singaporeans with its user-friendly mobile application. TowMe Asia subscribers can request immediate towing assistance, and TowMe Asia promptly dispatches professional teams to their location, ensuring safe and efficient transportation of their vehicles. According to the CEO of Bateriku, Azarol Faizi: “On average, 145,000 cars travel across the border daily. Cross-border partnership is an initiative that we believe will benefit both Malaysian and Singaporean vehicle owners as this partnership offers on-demand connected roadside assistance solutions no matter your location. We are thrilled to join hands with TowMe Asia to offer seamless cross-border support for vehicle owners.” This cross-border partnership will deliver an extensive range of Connected Roadside Assistance Solutions, including a 24/7/365 contact center and after-sales support, to over 1 million vehicle owners traveling across the 1,000 kilometers between the two countries. This collaboration aims to foster convenience, peace of mind, and an unparalleled level of service for customers on both sides of the border. The partnership will also see TowMe Asia become Bateriku’s official product supplier for Astra, an automotive product range that supplies a full range of battery products and fast-moving items, including wipers and brake pads, to the Singapore market. Jeremy Yeo, CEO of TowMe Asia, shared: “By partnering with Bateriku.com, we aim to create a truly connected experience for our customers, ensuring that they receive reliable assistance no matter where their journeys take them. Our customer base visits Malaysia almost weekly, particularly Johor, with 70% participating in group convoys to attractive destinations in Malaysia, often traveling as far as Thailand. With this collaboration, we can assure our customers peace of mind throughout their journey.” The signing of the MoA between Bateriku and TowMe Asia marks the beginning of a new era in the automotive industry as both companies strive to elevate the vehicle ownership experience and redefine the standards of service excellence.

20 Feb 2025

Aim

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