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Bateriku.com, a pioneer in Malaysia’s automotive roadside assistance landscape, is ushering in a new phase of growth by leveraging digitalisation and artificial intelligence (AI). After a decade of building a strong, trusted network on the ground, Bateriku is now integrating a robust digital system designed to scale operations nationwide and beyond. Unlike many startups that prioritize building digital products first, Bateriku started by solving real problems on the road. Assisting stranded drivers, educating vehicle owners, and growing a network of trained technicians. This grassroots-first approach shaped a culture of trust, community, and purpose. Now, technology enters the picture to amplify that impact. ## Building a Digital Ecosystem Backed by Real-World Experience ### From Hands-On Support to Smart Solutions With over 1.5 million vehicles served and a presence in all 14 Malaysian states, Bateriku has mastered operational logistics. The team now turns its focus to smart automation using data and AI to ensure faster response times, seamless technician dispatching, and predictive support. >“Our goal is to eliminate unnecessary phone calls or back-and-forth with the customer. The system handles the triage, and our BHero arrives prepared within 30 minutes. Fully equipped and ready to deliver a consistent, high-quality service experience."- Azarol Faizi Zakaria Ansari, Chief Executive Officer of Bateriku.com. ![Bateriku-general-image-2.webp](https://strapi.biru.my/uploads/Bateriku_general_image_2_036aa69f07.webp) ### Addressing Every Roadside Pain Point This intelligent system is integrated into the company’s platform and ecosystem. Whether the issue is a dead battery, a faulty alternator, or a more complex diagnosis, the app determines the best course of action and routes the request to the closest service unit or even a partner workshop (BBuddy). >“Our new application, launched in February 2025, empowers vehicle owners to request help with just minimal input. From there, the system identifies the vehicle model, locates the nearest stock and our BHero (Gig-Technician) can initiate dispatch within seconds,” - Iqram Zain, Chief Information Officer of Bateriku.com. ### AI + Human Touch: A System Built with Soul Technology is not replacing people, it’s empowering them. Every BHero is trained through Akademi Bateriku, certified under SLDN and endorsed by Jabatan Pembangunan Kemahiran (JPK). These are not just roadside helpers, they are ambassadors of a brand built on the simple purpose of helping people in need on the road. ![Bateriku-general-image-3.webp](https://strapi.biru.my/uploads/Bateriku_general_image_3_ca95b3a244.webp) The company’s commitment to social equity, inclusivity, and ESG impact is reflected in its AI system too. Designed not just for efficiency, but fairness. Algorithms are being developed to balance job distribution, optimize routes, and ensure timely delivery of service without overburdening any technician. ## Monetisation, Expansion, and the Digital Partner Ecosystem ### Launching Bateriku Digital Partner (July 2025) In July 2025, Bateriku will introduce its Digital Partner Programme, an Application Programming Interface (API)-ready, white-label model that enables anyone to offer Bateriku’s services under their own brand or digital platform. After building a nationwide network of physical partners, Bateriku is now expanding digitally. With this programme, each partner will get a ready made customizable website and API access which allow them to operate as a digital seller, platform integrator or embedded service provider. Bateriku will handle all fulfillment, service, and backend operations. This programme enables digital expansion at scale, with guaranteed service delivery. Explore more and join at [https://business.bateriku.com/digital-partner](https://business.bateriku.com/digital-partner) ### Regional Scalability Because the system has been developed based on real-world data from Malaysia, it is ready to be replicated regionally. Markets like Indonesia, Thailand, and Vietnam share similar challenges such as long wait times, low trust, and fragmented service providers. Bateriku’s model, now tech-enabled, offers a plug-and-play ecosystem for those markets. ### The Bigger Picture – Why Digitalisation Matters With the global shift toward smart cities, electric mobility, and connected vehicles, the automotive industry is undergoing rapid transformation. Bateriku is future-proofing its services by laying down the digital rails needed to support predictive maintenance, vehicle health monitoring, and seamless customer experiences. While others talk about AI as a buzzword, Bateriku is already delivering: - Automated vehicle and battery matching - Intelligent service dispatch - Integration with in-car systems (e.g. Proton ATLAS) - Real-time analytics and customer insights ### Technology with a Human Purpose What sets Bateriku apart is not just the technology, it is the values behind the platform. It is a company built by people, for people. And now, with AI and digital tools enhancing every touchpoint, Bateriku is ready to lead Malaysia and Southeast Asia into the future of automotive services.

15 Jul 2025

Hazzim Nasir

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